Iron Masters
User Research | UX/UI Design
The project involves creating a UX/UI Design for an ironing laundry service app that offers a seamless, hassle-free experience for booking, managing, and tracking orders. Key features include an intuitive booking flow, real-time order tracking, and user-friendly notifications, all designed with simplicity and efficiency to meet the needs of busy users.
Goal
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User-friendly app design that simplify app features like laundry booking, scheduling pickups and track orders.
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Focus on providing a seamless and hassle-free experience.
Role
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Conducted user research to understand the needs and pain points of laundry service users.
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Developed solutions to streamline the booking process, focusing on ease of use and efficient user journey.
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Translate insights and ideas into wireframes, emphasizing intuitive navigation, clean layouts, and clear service options.
Competitor Analysis
Competitor analysis was conducted to understand key features, identify pain points, and user expectations in laundry service apps.
UI Design
Straightforward and easy to navigate.
Difficult to navigate and not user-friendly
Service Quality
Cleaning quality varies by laundry partner, as JustClean connects them with different providers.
Inadequate customer support and clothes returned with creases or bad odors.
App reliability
Technical problems reported such as booking difficulties and order tracking issues.
Some app features occasionally fail to function properly, causing frustration.
Problem to be solved:
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Existing solutions were confusing, featuring limited service options, unintuitive navigation, and poor communication about the order process.
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Therefore, need to simplify the booking process, making it easy for users to schedule pickups, select services, and track their laundry orders with minimal effort.
User Survey
A user survey with 25 participants was conducted to gather insights on how they utilize their laundry services.
Observations & Insights:
User persona
Decision Factors:
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Reasonable pricing
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Quality of the service
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Fast delivery​​friendly designs and features.
About:
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Works as a sales manager in a corporate setting,​
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Follows formal dress code.
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Expects clean, fresh, and neatly pressed clothes.
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Relies on a local ironing service for laundry.
App Usage:
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Does not rely on apps for daily activities.
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Prefers simple, user-friendly designs and features, if needed.
Name: Jacob Thomas
Age: 45
Occupation: Sales Manager
Family Status: Married
Pain Points:
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Frequently misplaced items
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Receiving fewer clothes than expected
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Services unavailable midweek
User Journey Mapping
Design Screens
Home page
Select service
Select items
Schedule Pickup
Set Delivery address
Order review
Set Payment
Submit feedback
Prototype
Click to play...
Outcome
Simplified Booking System:
Enabling users to easily book laundry services and schedule delivery times in a few simple steps, ensuring convenience and ease of use.
User-Friendly Interface:
Reduces the complexity of managing laundry services, improving user engagement and satisfaction.
Enhanced Service Management: Transitioning from manual processes to a digital platform streamlines service tracking, allowing the business to manage orders and deliveries more efficiently.
Improved Customer Retention:
By offering a smooth, easy-to-navigate app, customer loyalty and repeat usage are likely to increase, benefiting the business in the long term.